Managing Returns (RTS) in COD E-commerce: Saving Profitability

The Silent Enemy: Return to Sender (RTS)

The Return to Sender (RTS) phenomenon is the biggest poison of Algerian e-commerce. When a customer refuses a product or ghosts the Yalidine delivery driver, the merchant pays double shipping costs (out an back) out of pocket.

💎 Pro Tip: Continuous optimization is the key to success. Analyze your data daily.

The "Foolproof Confirmation"

Never dispatch a parcel based solely on the online form. The standard process is:

1. A phone confirmation call within 4 hours of the order.
2. The operator's tone must be highly professional ("Hello, Logistics team of...").
3. Confirm exact address accuracy (any visual landmarks?).
4. Confirm the TOTAL price (product + shipping). Ask if the cash is ready.

Any hesitation on the phone justifies canceling the order in your Colisify dashboard.

Blacklist the Bad Apples

Colisify features a "Blacklist" tool. If a phone number has previously ordered and refused a parcel, the system alerts you or blocks the next attempt entirely. Sharing this data helps clean up the ecosystem.