Decoding the Meta (Facebook Ads) Algorithm in Algeria 2025
Why are your FB ads so expensive? Media Buyer tips to optimize your Meta Ads campaigns in Algeria and reduce CPA.
C
Colisify Team
•Published on February 22, 2026•9 min read
Targeting is Dead, Long Live the Creative
Back in 2020, targeting the right "Interests" on Facebook was enough to drive massive sales. Today in 2025, the perfect targeting is "Broad". It's your "Creative" (the video ad itself) that targets the audience, while Meta's AI handles the delivery.
💎 Pro Tip: Continuous optimization is the key to success. Analyze your data daily.
UGC Video Testing
Instead of spending your entire budget on one highly-produced ad, create 5 simple videos shot on a smartphone (User Generated Content). Videos featuring voiceovers in "Darja" (Algerian dialect) are currently the highest-performing assets on the market.
The Pixel Does the Rest
If your Colisify store is properly connected to the Facebook Pixel, let Meta collect data. After 50 "Purchase" events, the algorithm will automatically find other Algerians with identical purchasing behaviors. Don't tweak your campaigns daily; patience is key!
Launch Your Online Store
Create your e-commerce store in 5 minutes with Colisify. COD, Yalidine, 58 wilayas.